In 2019, Kim Kardashian started her line of innovative underwear and loungewear with the goal of catering to every body type. SKIMS has since gained widespread recognition for its unique garment construction and emphasis on size diversity. The signature figure-enhancing solutions lift and support while remaining invisible underneath clothing. The collections have also expanded into ultra-cozy loungewear and sleek wardrobe staples, like foundational bodysuits, made for everyday wear.