Since opening its first store in 1913, Prada has been known for cutting-edge style. Its intellectual universe combines concept, structure and image through design codes that go beyond trends. Focusing on experimentation, the Italian label's fashion has become a benchmark to those who challenge conventions. Today, helmed by of co-Creative Directors Miuccia Prada and Raf Simons, the brand is synonymous with beautifully crafted women’s and men’s ready-to-wear, handbags, shoes and accessories.